The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Walk of Un-fame
Agency: BBDO Berlin GmbH / Berlin
Client: motz und Consorten randstaendig abwegig unbedacht e. V. Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Outreach International Shovels
Agency: Rodgers Townsend / St. Louis
Client: Outreach International Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Ace/Joker/Diamond
Agency: McCann Erickson Singapore / Singapore
Client: National Council on Problem Gambling Category: Public Service/Non-Profit/Educational / Posters - Campaign
SuperCollider Animation Festival
Agency: Method / San Francisco
Client: San Francisco Film Society Category: Public Service/Non-Profit/Educational / Posters - Campaign
Film Festival Design Expression Series
Agency: Ogilvy / New York
Client: Tribeca Film Festival Category: Public Service/Non-Profit/Educational / Posters - Campaign
Head/Leg/Arm
Agency: Ogilvy Singapore / Singapore
Client: Red Cross Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Vertigo
Agency: A / New Delhi
Client: A:Door Category: Public Service/Non-Profit/Educational / Posters - Single
Matches
Agency: Ad Planet Group / Singapore
Client: Nature Society Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
The Taj Mahal
Agency: Bates Enterprise / New Delhi
Client: Mission to the Blind Category: Public Service/Non-Profit/Educational / Posters - Single
WMD
Agency: Citizen Shing / Seattle
Client: Citizen Red Category: Public Service/Non-Profit/Educational / Posters - Single
Robot
Agency: Cramer-Krasselt / Milwaukee
Client: Penfield Children's Center Category: Public Service/Non-Profit/Educational / Posters - Single
SHASHINSANMYAKU-ZOO-
Agency: HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client: HAKUHODO PRODUCT'S INC. Category: Public Service/Non-Profit/Educational / Posters - Single
Frida Fjellman
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Röhsska Museum Category: Public Service/Non-Profit/Educational / Posters - Single
Tree
Agency: Ogilvy & Mather / Mumbai
Client: WWF Category: Public Service/Non-Profit/Educational / Posters - Single
Head
Agency: Ogilvy Singapore / Singapore
Client: Red Cross Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
Gift
Agency: Ambience Publicis Advertising Pvt. Ltd. / Mumbai
Client: Zonal Transplant Co-ordination Committee Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Hangman Clothes
Agency: Grey Worldwide: HK / Quarry Bay
Client: Amnesty International Hong Kong Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Handcuff Gloves
Agency: Grey Worldwide: HK / Quarry Bay
Client: Amnesty International Hong Kong Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Canine One One
Agency: Hangar 18 Creative Group Inc. / Vancouver
Client: British Columbia SPCA Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Frida Fjellman
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Röhsska Museum Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Identity Card
Agency: Kinetic Singapore / singapore
Client: Alzheimer's Disease Association Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
PENCIL TRAFFIC CONES
Agency: KNARF / New York
Client: D&AD Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Soap
Agency: Leo Burnett / Chicago
Client: Aware Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
A Story Told in Two Voices
Agency: Ogilvy / Durham
Client: Ronald McDonald House of Chapel Hill Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Pencil
Agency: Ogilvy and Mather / New Delhi
Client: WWF India Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Ribeye & Cheeze: Cooper-Hewitt Triennial Dunnys
Agency: Planet Propaganda / Madison
Client: Kidrobot Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Airplane
Agency: Rodgers Townsend / St. Louis
Client: Outreach International Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
AGDA Calendar 2006
Agency: Saatchi & Saatchi / Sydney
Client: AGDA NSE Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Sixty Volume 9
Agency: VCU Adcenter / Richmond
Client: VCU Adcenter Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2007 Design Merit Award
Agency:
BBDO Berlin GmbH / Berlin
Client:
motz und Consorten randstaendig abwegig unbedacht e. V.
Title:
Walk of Un-fame
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
07340D
Award:
2007 Design Merit Award
Agency:
Rodgers Townsend / St. Louis
Client:
Outreach International
Title:
Outreach International Shovels
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
07341D
Award:
2007 Design Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
National Council on Problem Gambling
Title:
Ace/Joker/Diamond
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07322D
Award:
2007 Design Merit Award
Agency:
Method / San Francisco
Client:
San Francisco Film Society
Title:
SuperCollider Animation Festival
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07323D
Award:
2007 Design Merit Award
Agency:
Ogilvy / New York
Client:
Tribeca Film Festival
Title:
Film Festival Design Expression Series
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07324D
Award:
2007 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Red Cross Singapore
Title:
Head/Leg/Arm
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07325D
Award:
2007 Design Merit Award
Agency:
A / New Delhi
Client:
A:Door
Title:
Vertigo
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07313D
Award:
2007 Design Merit Award
Agency:
Ad Planet Group / Singapore
Client:
Nature Society Singapore
Title:
Matches
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07314D
Award:
2007 Design Merit Award
Agency:
Bates Enterprise / New Delhi
Client:
Mission to the Blind
Title:
The Taj Mahal
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07315D
Award:
2007 Design Merit Award
Agency:
Citizen Shing / Seattle
Client:
Citizen Red
Title:
WMD
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07316D
Award:
2007 Design Merit Award
Agency:
Cramer-Krasselt / Milwaukee
Client:
Penfield Children's Center
Title:
Robot
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07317D
Award:
2007 Design Merit Award
Agency:
HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client:
HAKUHODO PRODUCT'S INC.
Title:
SHASHINSANMYAKU-ZOO-
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07318D
Award:
2007 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Röhsska Museum
Title:
Frida Fjellman
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07319D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF
Title:
Tree
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07320D
Award:
2007 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Red Cross Singapore
Title:
Head
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07321D
Award:
2007 Design Merit Award
Agency:
Ambience Publicis Advertising Pvt. Ltd. / Mumbai
Client:
Zonal Transplant Co-ordination Committee
Title:
Gift
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07326D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Amnesty International Hong Kong
Title:
Hangman Clothes
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07327D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Amnesty International Hong Kong
Title:
Handcuff Gloves
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07328D
Award:
2007 Design Merit Award
Agency:
Hangar 18 Creative Group Inc. / Vancouver
Client:
British Columbia SPCA
Title:
Canine One One
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07329D
Award:
2007 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Röhsska Museum
Title:
Frida Fjellman
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07330D
Award:
2007 Design Merit Award
Agency:
Kinetic Singapore / singapore
Client:
Alzheimer's Disease Association
Title:
Identity Card
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07331D
Award:
2007 Design Merit Award
Agency:
KNARF / New York
Client:
D&AD
Title:
PENCIL TRAFFIC CONES
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07332D
Award:
2007 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Aware
Title:
Soap
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07333D
Award:
2007 Design Merit Award
Agency:
Ogilvy / Durham
Client:
Ronald McDonald House of Chapel Hill
Title:
A Story Told in Two Voices
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07334D
Award:
2007 Design Merit Award
Agency:
Ogilvy and Mather / New Delhi
Client:
WWF India
Title:
Pencil
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07335D
Award:
2007 Design Merit Award
Agency:
Planet Propaganda / Madison
Client:
Kidrobot
Title:
Ribeye & Cheeze: Cooper-Hewitt Triennial Dunnys
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07336D
Award:
2007 Design Merit Award
Agency:
Rodgers Townsend / St. Louis
Client:
Outreach International
Title:
Airplane
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07337D
Award:
2007 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
AGDA NSE
Title:
AGDA Calendar 2006
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07338D